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  • Audience Development

    9 Key Steps to Creating a Customer Journey Map

    Customer journey maps are important in helping brands assess "what if" situations to understand the product goals and customers better.

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    9 Key Steps to Creating a Customer Journey Map
  • Experience Design

    Collaborative Design: When Teamwork Matters (Part 3)

    Teamwork continues to be important when it comes to design work. Here are ways you can work together more effectively.

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    Collaborative Design: When Teamwork Matters (Part 3)
  • Audience Development

    Creating Customer Personas: The Do's and Don'ts of Interviewing

    In-person interviews are the best way to create your personas and user journeys. Make sure to have at least eight interviews for each persona.

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    Creating Customer Personas: The Do's and Don'ts of Interviewing
  • Audience Development

    How to Use Twitter to Find Influencers in 5 Easy Steps

    Here's the best way to leverage the social media site find influencers that match your buyer personas.

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    How to Use Twitter to Find Influencers in 5 Easy Steps
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  • Experience Design

    3 Steps to Determine If Your Product Fits User Needs (Part 2)

    Before you start designing and creating a product, here are the three important concepts to fulfilling a user's expectations.

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    3 Steps to Determine If Your Product Fits User Needs (Part 2)
  • Marketing Automation

    Marketo Tutorial Videos: How to Create Forms and Landing Pages

    Need some guidance on how to create two of the most important assets in Marketo? Watch our three step-by-step videos.

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    Marketo Tutorial Videos: How to Create Forms and Landing Pages
  • Business Strategy

    25 Takeaways From Mary Meeker's 2017 Internet Trends Report

    Don't have time to read the latest report? We reviewed it and shared the key points for you to remember.

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    25 Takeaways From Mary Meeker's 2017 Internet Trends Report
  • Experience Design

    What Exactly Is the Lean Process for UX Design, and Why Is It Important? (Part 1)

    Learn the three points of Lean UX, and the important principles behind them.

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    What Exactly Is the Lean Process for UX Design, and Why Is It Important? (Part 1)

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