Marketers familiar with Marketo understand the platform's expansive features and functions, especially for lead generation. Marketo prides itself on its ability to measure engagement, to personalize content, and market across channels. These are some of the important factors that will take your lead generation efforts to the next level.
Marketo’s nurture programs make it easier than ever to set up your own drip campaigns. In addition, Marketo’s email programs provide key performance analytics with each campaign you run. With more insights and visibility to all of your marketing assets, help you make better decisions with your strategy. So, how do you harness Marketo's power into your brand's lead gen marketing strategy? Lead generation requires, at the minimum, three basic assets:
- Form - the most integral asset for lead generation; without it, you can't capture leads! Simple fields (first and last name, email address, job title, mailing address) transfer the information into your database.
- Landing page - this showcases your product or service
- Thank You page - a message that confirms the form submission and tells the user what to expect
To begin your lead generation marketing, let’s create these three important assets. In this three-part video tutorial series, I'll walk you through how to create a form and a landing page in Marketo. Each part will review a simple design element, including details about Marketo. By watching all three videos, you’ll be on your way to becoming a Marketo master!
Part 1: How to Create a Form
Part 2: How to Create a Guided Landing Page
Part 3: How to Create a Free Form Landing Page