We are happy to report that our client, ReachMD, recently won the Gold Award for Best Healthcare Professional Media Brand of 2016 at the prestigious Medical Marketing & Media Awards (MMMA). ReachMD, the nation’s largest learning platform for healthcare professionals, collaborated with RevSquare to relaunch their medical broadcast network site.
The MMMA judges admired the site’s redesign with its improved features and enhanced user experience. The site delivers educational and informative content online, on mobile, and on internet radio. Content offered in these channels include editorial articles, CME, and branded industry features. The site’s redesign included a more modern, sleek presentation of its content, particularly with its subtly styled font and light colored motif that highlights certain buttons and sections. In addition to its aesthetics, the user-friendly functionality makes its mark on the project.
David Golub, the account lead for ReachMD, shares how strategy changed the client's business model.
A true testament of the site’s enhanced user experience is its remarkable adaptation of design for the healthcare professional audience. For instance, this audience is looking for helpful information at virtually any time. New features like access to 24/7 radio streaming and background surfing allow for users to engage with content while multitasking. To further improve the user experience, the redesign rethought how content was consumed. For a more personalized experience, a new content management feature allows users to select their preferred type of content and their preferred content format such as audio, slide, video, or text. One judge noted, “The site is smart and engaging with a clean design and a sharp filtering format.”
Talking about personalization capabilities.
Was the redesign considered a success? The analytics made the answer clear. Web traffic, length o time on site, and content consumption had major improvements. Fourteen months after the site’s January 2015 relaunch, web traffic increased monthly new site visitors by 124% and returning site visitors by 109%. Users even spent 22% more time on the site. ReachMD saw major increases in content consumption. Content consumption across digital partners, that include iHeartRadio, TuneIn, iTunes, and Stitcher, increased collectively by 113%. CME content consumption was up 243%. Most impressively, monthly program consumption improved by 328%. After analyzing the new site, it appeared to be a clear contender for first place.
The competition was tough at the MMMA, but given the outstanding results from the site relaunch, ReachMD proves to be a force in the healthcare industry for providing award-winning content.
Sharing his experience working on the project.