Selfies were a massive trend in 2014, and this week RevSquare's client ESSEC, a leading business school in France, demonstrated how companies and other organizations can leverage this trend to communicate with their audience in a unique way.
RevSquare produced a holiday video for ESSEC, using the school's students as the talent. Dozens of students filmed themselves with a GoPro camera. The film highlights the diversity of personalities among ESSEC's student body, and showcases the "ESSEC Experience" by displaying the fun parts of student life on campus.
The video is already generating buzz for ESSEC on YouTube and Facebook.
You can watch it online here.