Good design goes beyond just aesthetics. At RevSquare, we’re dedicated to making sure design aligns with your brand, expresses your brand’s specific point of view, simplifies functionalities to make them more fluid, and takes your target audience on a journey. Experience design encapsulates the entire transactional process of conceptualizing a brand and design strategy, creating a functional prototype, and arriving at a visually-striking final product.
What We Offer
RevSquare will assess your brand’s vision and establish clear and consistent visuals that follows the latest updates in UX (user experience) and UI (user interface). Whether you’re establishing a new brand or refreshing an existing one, we will help you deliver necessary elements of experience design, such as a design strategy, brand identity, style guides, wireframes and prototypes, customized visuals, and designs for your marketing channels.
To establish a design strategy, RevSquare also reviews other strategies (brand, content, digital, marketing, etc.) that may influence and impact your visual identity. Other factors may include research from the review and analyzation of competitors and key influencers, plus market research from your consumers and target audience. Once all the crucial factors are assessed for potential ideas, we generate a mood board and potential design strategy.
Every site needs some flair, and establishing a coherent look and identity for your brand is important. You’ve also heard that first impressions are everything, and nothing says more about a brand than the logo. Like your site’s visuals, your brand’s logo should stand out, have unique elements, and make sense for your brand’s personality. By establishing the design strategy first, our team will help you rebrand with a new identity that includes everything from a logo to a fully-developed visual vocabulary to key visual assets.
Once a brand identity has been formulated, putting together style guides (whether for your logo, brand, or site) will allow your brand’s visuals to stay consistent across the entire site in terms of UX and UI. Styles guides provide a set of best practices that include details about colors, font styles, font sizes, formats, borders, shapes, etc.
Wireframes and Prototypes
To create meaningful and engaging experiences for the user, we construct wireframes and/or prototypes to illustrate how UX and UI will be seamless in the design. Wireframes provide an architectural structure by using boxes and rough shapes to organize specific elements, while prototypes provide a sense of experience by taking a visual concept and creating an interactive model that tests out functionality.
Working from the established visual vocabulary, original visuals may be required. Whether they’re customized icons, illustrations, photos, videos, or infographics, our team will work to create them to meet your brand’s design needs.
Marketing Channel Designs
The natural extension of the initial design involves designing for your brand’s marketing channels (newsletters, social, blogs, landing pages, etc.). Doing so will ensure a cohesive and consistent brand experience, and deliverables may include customized visuals, visual comps (in the form of .jpgs or PDFs), animation storyboards, customized visuals. Whatever your needs are, RevSquare will collaborate with you to ensure every design element in the entire process is well-thought out.