Decreasing performance of traditional marketing tactics and increasing business demands challenge marketers to perform more efficiently and cost-effectively. It’s a conundrum. New technology appears every day and there are numerous complex and expensive tools. How can you thrive despite the challenging conditions? Marketing automation is central to the solution. It is an asset that’s considered “in addition to” rather than “in place of” your existing marketing efforts. With a powerful marketing automation platform, companies are able to streamline and personalize their messaging across platforms in order to gather customer data as well as generate leads and transactions. By automating your digital marketing functions, you’ll be able to save time, reduce costs, and achieve your business goals.
What We Offer
RevSquare focuses on the personalization capabilities of those platforms, developing micro-targeting tactics that refine messaging for a specific user. We will analyze your needs and your current marketing plan and technology landscape. We will, together, choose the most adapted marketing automation platform to serve your 1-to-1 personalized marketing strategy. Then we will devise a thorough marketing strategy that utilizes personalization tactics and achieves your business goals. This includes mapping user actions, creating user personas and prioritizing content based on the personas.
Our specialized marketing technology team will help set-up, customize and integrate a marketing automation platform that works well for your business. We specialize in Marketo, HubSpot, and Salesforce Marketing Cloud. They will then integrate it with you current technology stack, such as your CRM, DMP and your various applications. RevSquare will support your team and monitor your campaign's performance and help you optimize for greater ROI.
Those platforms will centralize and connect information with analytics and customer data. We will make sure to implement consistent profiling, which tracks both known and unknown users and their interactions with your applications, content, and messages and help your personalized your messaging with known and anonymous users.
Define User Actions and Data
In order to better understand your consumers and target audience, we will review any data collected about user actions and engagement with your brand. With our marketing automation tools, we can collect data from your website, mobile app, and newsletters. As your new platform is being integrated, we will begin discussions with you about tracking user behaviors and defining key indicators. The goal is to create segments of your audience By establishing which segments get specific content and campaigns, you will have a better understating on how to target (and engage) your audience.
Create Customer Personas
With all of your customer data, we can define and create customer personas. These personas along with the data will help identify specific touch points. Customer personas are users grouped together based on similar behaviors, interests, and demographics. They help to understand certain habits and buying patterns of your existing customers or target audience. These personas will form the campaign backbone that delivers personalized content.
By refining these personas, we are able to match relevant content with a persona. RevSquare will show you how to create segments (or targeted lists) in order to enhance the one-to-one journey experience for your leads and customers.
Understand the User Journey
After identifying your customer personas, the next step is to understand the customer acquisition process. In other words, how do these leads turn into customers? First, by aligning your business model with the customer acquisition process, you can better define and understand the sales pipeline. In essence, a stronger grasp of the user’s behaviors will lead to stronger engagement. Then, with an expansive CRM database your company can personalize a lead’s sales journey and provide more relevant information about your services or product.
Personalize Content Through Use Segmented Lists
Once your personas are created, you need to strategize how to use your segmented lists in your marketing efforts. Your marketing automation platform can apply any number of filters to your content, campaigns, and dynamic lists in both email and mobile app. You can use these filters to send customized messages to specific segmented lists on targeted platforms, run dynamic drip campaigns based on user engagement, and personalize website content to appeal to individual users.
Run Campaigns to Nurture Customer Relationships
Your marketing automation platform will be a driving force behind generating leads. To ensure increased consumer interest, especially in its products and offerings, RevSquare focuses on personalization tactics to nurture strong customer relationships. With these tactics, customer acquisition becomes imperative for good data and successful marketing. Your marketing automation platform gives you the ability to create campaigns with relevant content and offers based on a user’s particular stage in their buying journey. As a result, there are bound to be more transactions and sales due to relevant information serving the user’s needs. RevSquare is dedicated to ensuring your brand will have consistent engagement and ultimately greater success.