What We Offer
RevSquare’s expert team collaborates closely to understand your business offerings, goals, and competitors. We’ll clarify your brand strategy, perform regular reporting and analysis, develop user personas and journeys, work on UI and visual design, and plot out technical specs to implement your product.
To ensure what you develop is a success, we start with a brand strategy that will serve as the foundation for your product. The brand strategy takes a variety of factors into account, such as your brand identity and voice, current business strategy, business needs, business goals/objectives, current consumers, target audience, and competitors. By considering all these points, we work with you either to reconfigure or strengthen your brand around the new product.
Reporting & Analysis
Staying updated on your competitors is a key step in knowing how to differentiate your brand and product and also make sure that it’s aligned with your overall industry. We will regularly analyze your competitors’ brand sites, social channels, technology, and other offerings to get a complete picture of how to improve your brand. At the same time, we will evaluate key influencers in your industry to see if there are potential distribution and syndication opportunities. Partnerships with specific personalities that resonate with your target audience can increase brand awareness. Also, to get a better sense of how target audience’s will react to the new product, we will conduct research that assesses their needs, questions, and feedback on various brands (including yours). The data will be invaluable in improving the product development process.
User Personas and Journeys
Understanding your users (current consumers and target audience) is important to help direct your product toward the right people who will embrace and engage with it. Without familiarizing yourself with the target market, your product may not serve the right purpose or be distributed properly. RevSquare will work with you to develop personas that contain characteristics of your target audience, such as their needs, goals, and behavior patterns. Then we develop the user journey by evaluating the potential trajectory and transactional steps a person will take.
User Interaction and Visual Designs
Every product needs a good design, and we will work to provide a visually-appealing prototype that’s clean and compelling and something that your target audience will respond to well. Good design elements that can also be built easily are vital. RevSquare will work to create a User Interaction (UI) design, or an interactive wireframe, that maps out how your product will function technically. In addition, our team will create elegant, visual design templates that showcase your brand and product.
When it comes to utilizing tech and development resources, RevSquare’s team also specifies which technologies will be needed to deliver a polished product. Tech specifications can include information about programming languages, web hosting services, SEO implementation, security measures, and performance standards. And to begin the process of creating the product, our team will work in an agile planning environment that helps you assess resources, project milestones, and timeframes to allow for flexible progress when delivering your product.