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  • Business Strategy

    The 4 Steps of Growth Hacking

    Reduce product development and marketing risks by following each step in the growth hacking loop: analyze, ideate, prioritize, and test.

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    The 4 Steps of Growth Hacking
  • Technology Services

    Clarify* App Finalist in 2017 North American Digital Media Awards

    The Clarify* app from Playbac is a finalist in the Best Innovation to Engage Young Audiences category.

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    Clarify* App Finalist in 2017 North American Digital Media Awards
  • Experience Design

    Part 4: Defining the Minimum Viable Product (MVP) and Prototypes

    Refresh what you know (or may not know) about the MVP and how to create one

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    Part 4: Defining the Minimum Viable Product (MVP) and Prototypes
  • Audience Development

    9 Key Steps to Creating a Customer Journey Map

    Customer journey maps are important in helping brands assess "what if" situations to understand the product goals and customers better.

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    9 Key Steps to Creating a Customer Journey Map
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  • Experience Design

    Collaborative Design: When Teamwork Matters (Part 3)

    Teamwork continues to be important when it comes to design work. Here are ways you can work together more effectively.

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    Collaborative Design: When Teamwork Matters (Part 3)
  • Audience Development

    Creating Customer Personas: The Do's and Don'ts of Interviewing

    In-person interviews are the best way to create your personas and user journeys. Make sure to have at least eight interviews for each persona.

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    Creating Customer Personas: The Do's and Don'ts of Interviewing
  • Audience Development

    How to Use Twitter to Find Influencers in 5 Easy Steps

    Here's the best way to leverage the social media site find influencers that match your buyer personas.

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    How to Use Twitter to Find Influencers in 5 Easy Steps
  • Experience Design

    3 Steps to Determine If Your Product Fits User Needs (Part 2)

    Before you start designing and creating a product, here are the three important concepts to fulfilling a user's expectations.

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    3 Steps to Determine If Your Product Fits User Needs (Part 2)

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