SEO is by far the most important element to consider when you have a business.
What better way to get higher rankings than with content? But QUALITY content is what searchers are after, so this is what we should give them.
Search engine giants Google and Bing have both expressed their dedication to helping people find high-quality sites and intend on making it a priority.
Prior to Google’s Panda updates, only a few leaders were stressing how vital quality content is, but now in the Post-Panda age, it is the ONLY way to have GREAT SEO.
Google Panda is a change to the Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results.
Here are 4 important questions to ask if your content is QUALITY content:
- Does your content contain original information, research and/or analysis?
- Have you done quality control?
- Have you provided a comprehensive description of the topic?
- Is your content “share-able”?
CONTENT = SOCIAL = SEO
Clearly, the search engine leaders are encouraging their own sharing options, which of course is prioritizing in SEO rankings. Bing has the Facebook Friend Effect, and Google has their +1, both of which makes obvious that content created needs to have that ‘share-ability’ for people to want to share in these social media realms.
According to Nielsen’s Content Sharing Study, 27 million pieces of online content are shared daily with more than 1 out of 5 social media messages containing links to content. Most often mentioning brands by name.
Matt Cutts, head of Google’s Webspam team, explains that search engine rankings put more weight on brands, but not because they are big name brands necessarily, but because they contain high-quality content. So to compete with those big name brands, Matt suggests to create content so fantastical, that you become known as an authority on that niche subject.
Search engine ranking winners appear to be listed multiple times on the same search result page, because businesses are now seeing that in order to have better SEO, creating multiple pieces of content, establishing themselves as leaders or authorities on that subject, produces higher results.
According to HubSpot’s Inbound Marketing Survey, 57% of companies with a blog have acquired a customer from their blog. As it stands currently, most shoppers prefer to purchase from an article rather than an ad. The value of content is incomparable as it influences purchase decisions and creates a relationship with the consumer, whether they be a business or a consumer.
The keys to SEO success is clear. If you are not creating content, keep in mind, that most other businesses are in fact, jumping on board this content train. Brafton has reported that digital content budgets exceeds $12 billion annually, making it a necessity to keep up with competition. Plan your campaigns and content accordingly, as this train may leave without you!