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25 Takeaways From Mary Meeker's 2017 Internet Trends Report

Don't have time to read the latest report? We reviewed it and shared the key points for you to remember.

Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers

Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers

Have you been waiting for the next Mary Meeker’s 2017 internet trends report? Here it is. We extracted 25 important points for you. Enjoy!

1. Global internet users = 3.4 billion… Flat growth + 10% vs. 10% year/year (y/y)

2. Global smartphone shipments = Slowing +3% vs. +10% y/y

3. The time an adult user in the U.S. spends on the internet per day: 3.1 hours on mobile vs. 2.2 hours on desktop/laptop

4. Online advertising ($73 billion) = +22% vs. 20% y/y. Growth is driven by mobile. Desktop traffic is going down. Digital advertising is growing faster than TV ads.

5. FB ad revenue: +62% y/y, Google +20% y/y, Other +9% y/y

6. Advertising inefficiency = increasingly exposed by data

7. Effective UGC can generate 6.9x higher engagement than brand generated content on FB

8. Voice can replace typing: 20% of mobile queries made via voice. Voice recognition accuracy continues to improve = 95%

9. e-Commerce is still growing = +15% Y/Y in the US

10. 2.6 billion gamers vs. 100 million in 1995. Revenue @ $100 billion, +9% y/y. $47 billion in Asia Pacific.

11. Time spent daily across select digital media platforms: Video Gaming (51 min), Facebook (50 min), King / Mobile games (35 min), Snapchat (30 min), Instagram (21 min)

12. eSports monthly viewers @ 161 million = +40% y/y and accelerating

13. Network TV in the U.S. is in trouble: -10% of minutes delivered compared to 2011 vs. Netflix +669% over the past 5 years 

14. Snap's original short-form shows: Phone Swap (10+ million views for first episode) and Second Chance (8+ million views for first episode).

15. Paid TV household growth = -1.3% average for last 12 quarters. Also, programming costs have more than doubled since 2006.

16. Spending for Clouds = +37% of total IT infrastructure spends ($36 billion) compared to 2014. AWS still leading. Azure + Google rising.

17. In China, technology companies are leading public market wealth creation.

18. Also in China: 700 million mobile internet users = +12% y/y vs. 11% in 2015

19. Global interactive game revenue: China is the #1 market in the world. U.S. is #3.

20. China mobile payment volume = increased more than 2x y/y to $5 trillion

21. China eCommerce = +24% y/y @ $681 billion. 71% is mobile.

22. China On-Demand Transportation is the #1 global market for cars + bikes.

23. India internet users = +28% vs. 40% y/y growth. 355 million users (27% penetration). The country is still #2 behind China. Also, 80% of internet usage on mobiles. 45% of this mobile time = entertainment. 7x more TV viewers. 

24. USA = 60% of most highly valued tech companies founded by first or second generation Americans. 50% of those companies were founded by the first generation.

25. The economic growth driver in the 21st century = compute power + human potential.

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