Sharalike, a Boston-based software editing company, is the brainchild behind several innovative photo and video apps, such as Sharalike, Instantify, Sharalike VR, and more recently, V360.
The company set out to develop several web and mobile applications that can create on-the-fly movie slideshows (aka. SmartSHOWs) from photos, videos, and audio content that reside on mobile or on cloud storage. The apps had to be a “smart” software tool that allowed photos to be uploaded and grouped by themes, so that the best ones could then be auto-selected for final editing. In 2017, the company started working on a 3D version where users’ photos, videos, and audio content could be used to create an immersive experience.
In order to achieve their goals, Sharalike had to patent technologies that could create a video with hundreds of non-duplicated photos and generate/share a movie in less than three minutes after photo editing.
Pentalog was initially contacted for consulting work aimed at creating a Proof Of Concept (POC) and defining a platform architecture. Then, a high-quality development team was needed for a short amount of time to build the first product release. After the first product release, Pentalog became involved in new product launches (Android, VR, and 360 extensions) while also being involved in maintenance activities.
Some of the most challenging aspects of the project were:
The Scrum methodology was important in developing the product; the short sprint cycles allowed for quick reorientation to achieve high business value. After a validation phase on local development environments, deliverables were sent to the production engineer for deployment on the Amazon Elastic Compute Cloud (EC2).
The Scrum approach still applies after two and a half years of collaboration, as the process allowed the Sharalike and the Pentalog teams to work efficiently and meet the market demands.