Director of Business Development, Switzerland
Jean-Baptiste is RevSquare's resident expert in social video as well as the agency's representative in Switzerland. He is a seasoned television journalist with experience across Europe, who has turned his focus to innovation with video.
A serial entrepreneur with a passion for innovation, Jean-Baptiste holds a Masters in Journalism from the Centre de Formation des Journalistes in Paris. He presented the television news for Radio Télévision Suisse.
“If you want to invest in content, it’s essential to understand your ROI. You need to know if the content you’re producing is delivering value."
Jean-Baptiste’s focus today is helping brands optimize their video strategy for their intended audiences. His approach allows clients to produce thousands of short videos and promote them on social media, including Facebook, Youtube, Snapchat, Twitter and LinkedIn.
“Where you go matters less than the road you take," he says.