Rebecca brings a lifelong love of journalism and top-quality writing to her content marketing efforts, helping clients create smart, engaging, and useful content programs. At RevSquare, Rebecca focuses on content strategy, content marketing, email strategy, social media, and overall digital marketing efforts.
She started her career as a reporter for Dow Jones Newswires and has worked in digital content and marketing since early 2000, when she joined a startup called Beliefnet.com. She saw the company through multiple redesigns, product launches, and eventual acquisition by NewsCorp in 2007, and she was Beliefnet’s Director of Content Strategy when the site won the National Magazine Award for General Excellence Online in 2007. Later, as Vice President, Social Networking, she launched the site’s full-scale social networking platform
In 2010, she decided explore the digital parenting space at CafeMom, where she directed sitewide community programming and launched the site’s first content section as a one-stop-shop to answer moms’ most important parenting questions. Later, she joined Mom365 in 2013 as Director of Content and Social Media.
Rebecca is a graduate of Columbia University and New York University’s Stern School of Business, and she has been published in Newsweek, the Dallas Morning News, the Forward, Tablet, and Kveller.
When she’s not digging into clients’ data to figure out which email programs work or putting together editorial calendars, she’s most likely biking through Brooklyn with her family.